Privacy Policy

Lootro Games knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes our privacy policy. By visiting, you are accepting and consenting to the practices described in this Privacy Notice.

Control of personal information: Any personal information provided or to be gathered by is controlled by Lootro Ltd, 22 Edzell Street, Broughty Ferry, Dundee, DD5 3JJ.

Collection and use of personal information about customers: The information we learn from customers helps us personalise and continually improve your shopping experience at We use the information to handle orders, deliver products and services, process payments, and communicate with you about orders, products, services and promotional offers. We also use this information to prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

Information you give us: We receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information but then we might not be able to process your order.

Automatic information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your Web browser accesses A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalised experience at if we cannot recognise you, we want you to be aware that these tools exist.

E-mail communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from if your computer supports such capabilities. We may also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please advise us accordingly. 

Does share the customer information? Information about our customers is an important part of our business and we are not in the business of selling it to others. All work regarding fulfilling orders, dispatching postal mail and e-mail, analysing data and providing customer service is undertaken directly by Lootro Games which must process the personal information in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act.

Protection of and others: We release account and other personal information when we believe release is appropriate to comply with law, to enforce or apply our Conditions of Use and other agreements or to protect the rights, property or safety of This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Policy.

How secure is information about me? We maintain electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

What information can I access? Lootro Games gives you access to a broad range of information about your account and your interactions with You can always choose not to provide information, even though it might be needed to make a purchase. 

Conditions of use, notices and revisions: If you choose to visit, your visit and any dispute over privacy is subject to this Privacy Policy, including limitations on damages. If you have any concern about privacy at, please send a thorough description to and we will try to resolve it.